Every day, thousands of families search for help navigating aging, estate planning, Medicaid, and long-term care decisions. As the senior population grows, so does the demand for compassionate, knowledgeable elder law attorneys. Our AI puts your firm in front of these families at the exact moment they need you.
Elder law advertising has unique challenges that generic agencies consistently get wrong. Your clients and their families deserve better.
Families seeking elder law help are often in crisis — dealing with a parent's declining health, navigating Medicaid deadlines, or facing guardianship decisions. Your ads need to convey trust, compassion, and authority. Generic ad copy drives them away.
Medicaid spend-down, irrevocable trusts, conservatorship vs. guardianship, special needs trusts — most ad agencies have never heard of these terms, let alone know how to build campaigns around them. You end up paying for irrelevant traffic.
In elder law, it is rarely the senior themselves doing the searching. Adult children — often in their 40s to 60s — are the ones looking for help on behalf of their aging parents. Your campaigns need to target the right decision-maker with the right message.
Estate planning, retirement planning, and asset protection are keywords shared with financial advisors, insurance agents, and wealth managers. Without precise targeting and negative keyword strategies, your budget gets drained by the wrong clicks.
Our AI is trained on the language, intent signals, and audience behavior specific to elder law. Every campaign is built to attract families who need your expertise right now.
Our AI builds separate, optimized campaigns for Medicaid planning, guardianship and conservatorship, estate planning, nursing home abuse and neglect, veterans benefits, and special needs trusts — each with its own keyword architecture and bidding strategy.
Our AI crafts ad copy that speaks directly to adult children making difficult decisions for aging parents. The messaging conveys empathy, urgency, and professional authority — the exact tone that converts worried family members into consultations.
We build geo-targeted campaigns around senior communities, assisted living facilities, hospitals, and rehabilitation centers in your service area. Your ads reach families at the locations where elder law decisions are being made every day.
Hear from firms that finally found an advertising partner who understands the nuances of elder law.
We tried three different agencies before Gavel Ads. None of them could tell the difference between estate planning for a 35-year-old and Medicaid crisis planning for an 80-year-old. Gavel Ads built campaigns that actually speak to the families we serve. Our Medicaid planning consultations tripled in four months.
The geographic targeting has been a game-changer. We're showing up for families right when they leave a meeting at an assisted living facility or a hospital discharge planning session. Last quarter we signed 28 new estate planning clients, almost all from Google Ads. The ROI is unlike anything I've seen in 20 years of practice.
Book a free 30-minute strategy call. We'll audit your current advertising, analyze the elder law search landscape in your market, and show you exactly how our AI can connect you with families searching for Medicaid planning, guardianship, and estate planning help.
Book Your Free Strategy Call