Medical malpractice cases settle between $100K and $1M+. Our AI finds the plaintiffs who are actively searching for representation right now — and puts your firm in front of them before your competitors.
Medical malpractice is one of the most competitive — and most expensive — verticals in all of paid search. Without AI precision, you're burning through budget fast.
CPCs for medical malpractice keywords range from $100 to $500+ per click — among the highest in all of legal advertising. A single wasted click can cost you more than most firms spend in a day on other practice areas.
Not every inquiry is a viable malpractice case. You need to filter out bad outcomes from true negligence, dissatisfied patients from actionable claims — all before wasting attorney time on consultations that go nowhere.
National personal injury powerhouses spend six and seven figures monthly on Google Ads. Without AI-level optimization, smaller and mid-size med mal firms simply cannot compete for the same high-intent keywords.
Med mal leads don't convert overnight. Potential clients research, consult multiple firms, and wait for medical record reviews. You need to nurture leads across weeks or months — and track every touchpoint to know what's working.
Our platform is trained on the language, intent signals, and conversion patterns unique to medical negligence cases. Every dollar targets plaintiffs with actionable claims.
Our AI identifies and bids on the exact search terms plaintiffs use — surgical negligence, hospital malpractice, misdiagnosis lawyer, birth injury attorney, medication error lawsuit, and thousands of long-tail variations. It learns which terms convert to signed cases, not just clicks.
Not every lead is a viable malpractice case. Our AI-driven intake forms and landing pages pre-qualify prospects by asking about medical providers, timelines, injuries, and prior legal consultation — filtering out non-viable inquiries before they reach your desk.
Med mal leads touch your firm 5 to 12 times before signing. Our tracking follows every interaction — first click, return visit, phone call, form submission, consultation booking — so you know exactly which campaigns drive signed cases, not just leads.
Hear from medical malpractice firms that stopped overpaying for unqualified leads and started signing cases that matter.
We were spending $25,000 a month on Google Ads with a generalist agency and signing maybe one case every two months. Gavel Ads restructured everything around our core case types — surgical errors and birth injuries. Within 90 days, we signed four cases with a combined projected value north of $3 million. The AI's ability to separate viable claims from noise is remarkable.
The pre-screening alone is worth the investment. Before Gavel Ads, my team was doing 15 consultations a week and maybe one had a viable case. Now the leads that reach us have already been filtered for standard of care issues, statute of limitations, and injury severity. Our consultation-to-retention rate tripled.
Book a free 30-minute strategy call. We'll audit your current Google Ads performance, analyze your competitive landscape, and show you exactly how our AI targets plaintiffs with viable medical malpractice claims — so every dollar works toward signed cases.
Book Your Free Strategy Call