Full-service firms need to capture clients across multiple practice areas simultaneously — personal injury, estate planning, criminal defense, business law, and more. Our AI handles the complexity so every dollar works harder.
Running ads for a full-service firm is exponentially harder than running them for a niche practice. Here is what you are up against.
Managing separate ad campaigns across personal injury, family law, criminal defense, estate planning, and more requires dozens of keyword groups, ad variations, and landing pages. Most firms or agencies simply cannot keep up.
How much should you spend on personal injury versus estate planning versus criminal defense? Without AI analyzing real-time performance data, you are spreading your budget based on gut feeling — not results.
Most marketing agencies run the same playbook for every law firm. They do not understand the difference between targeting someone searching for a divorce attorney and someone searching for a business formation lawyer. One size never fits.
Niche firms that focus on a single practice area can throw their entire ad budget at one set of keywords. As a general practice firm, you are fighting on multiple fronts against specialists who only have to fight on one.
Our AI was built to handle the complexity that breaks generic agencies. Three core capabilities give your firm an unfair advantage.
The AI builds dedicated campaigns for each of your practice areas — separate keyword strategies, ad copy, and landing pages — while feeding everything into a single unified reporting dashboard. No more guessing which practice area is driving results.
The AI continuously analyzes which practice areas are generating the best return on investment and shifts budget accordingly. If personal injury leads are converting at twice the rate of estate planning leads this week, your budget follows the money — automatically.
Hyper-targeted geographic campaigns put your firm in front of potential clients in your exact service area. The AI adjusts bids by zip code, time of day, and device type to ensure you are winning the searches that matter most in your community.
Full-service firms trust Gavel Ads to manage the complexity of multi-practice advertising.
We handle everything from real estate closings to criminal defense. Our old agency lumped it all into one campaign and wondered why our cost per lead was through the roof. Gavel Ads separated each practice area into its own campaign and our cost per qualified consultation dropped 55% in the first quarter. The AI figured out that our estate planning ads perform best on weekday mornings and our DUI ads convert at 2 AM — things no human would have caught.
As a solo practitioner handling family law, personal injury, and business litigation, I could never justify hiring a full marketing team. Gavel Ads gives me the campaign sophistication of a large firm at a fraction of the cost. Last month the AI shifted more budget toward my personal injury campaigns because the leads were converting — I signed three new PI cases I never would have gotten otherwise.
Book a free 30-minute strategy call. We will audit your current Google Ads performance, map out a multi-practice campaign architecture, and show you exactly how much you are leaving on the table.
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